Following the release of Netflix’s Q4 results, we conducted our 3rd survey of online U.S. residents. The purpose of the survey was to determine Netflix’s churn rate, penetration rate and reasons for subscribers leaving. Results from the 500 respondents revealed significant changes in Netflix’s churn rate for the 2nd straight survey. U.S. subscriber churn continues to plummet at a steady rate – Our survey reveals that subscribers churned at 9.2% over the last year after excluding responses faster than 3 seconds. This compares to a churn rate of 13.3% in September of 2017 and 17% in May of 2017 using the same shorter than three second […]
Daily Archives: Saturday, January 27, 2018 6:28pm
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