Our ultimate goal with this survey is getting an up to date International churn rate for Netflix’s users, which can be used to determine their customer lifetime value (CLTV). This is the key unreported metric in their SaaS valuation, which appears to be how NFLX trades. CLTV along with the company’s total market opportunity are the key outstanding questions investors appear to have concerning the future stock price. More specifically the surveys are determining: a Penetration rate – The percentage of users who have or have had a Netflix subscription over the last 12 months. The market potential is best […]
Daily Archives: Thursday, August 3, 2017 3:21pm
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