Following up on our U.S. survey conducted in January, we conducted surveys in Mexico, Germany and Japan to determine the changes in Netflix’s international penetration and churn. Since our last international survey in November of 2017, churn in these countries has fallen from 41% to 36.5%. The net affects on Netflix churn is a decrease from 26.2% to 23.8%. Netflix’s increased investment in local language content appears to be paying off after not showing an improvement four months ago. With the improved Customer Lifetime Value (CLTV) / Customer Growth Costs (CGC) ratio, and ultimately leading to a higher valuation. Our […]
Daily Archives: Saturday, March 10, 2018 1:08pm
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