Summary of Survey Results According to a Perspectec survey of 1,000 online respondents in late July, Netflix’s has penetrated 28% of the Japanese market and 27% of the German market. In both countries the percentage of subscribers who have left Netflix over the past year is just over 50%. The most common reasons why subscribers left Netflix was due to price and a lack of content. Why do Churn and Penetration Matter Now? For those following Netflix (NFLX-NASDAQ), it is increasingly apparent that 2017 will be the most telling year in determining whether the company’s International strategy is headed for success or failure. Success […]
Daily Archives: Wednesday, August 2, 2017 10:41am
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