With contributions from Robin Manson-Hing. We have completed our quarterly analysis of Salesforce’s major product lines and have seen some changes on where Salesforce sits in relation to its competition. This analysis does not include MuleSoft’s Anytime Platform or MuleSoft’s impact to Salesforce’s financials. Market position for Sales Cloud and Marketing Cloud moves lower – We track CRM’s market position every quarter using a market competitiveness model. Over the last quarter, we found Sales Cloud and Marketing Cloud to have moved lower since our last report primarily due to lower interest in their solutions. While the price hike for Sales Cloud two years ago has been […]
Sub-Segment Ranking
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With Salesforce (CRM-NYSE) finally releasing company-wide dollar attrition last quarter, we can now launch coverage of CRM being more confident in our relative and historical valuation as well as our target price. This is the first in an ongoing series of research examining Salesforce’s business and share price. Salesforce has a number of diverging elements including: – Trading patterns – Relative valuation, growth – Profitability – Competitive position Over the last few years, there has been one steady method of valuation that has been a strong predictor of its share price: an enterprise value based on its trailing 12-month customer lifetime value added over […]