Daily Archives: Monday, July 23, 2018 2:28pm

We have updated our financial expectations for Spotify’s Q2/18 quarter, after accounting for June promo activities and stream counts in Spotify’s major markets. Our premium subscriber Q2/18 estimate increases from 82 million to 84.3 million versus guidance of 79 to 83 million. Our subscriber estimate accounts for: – Stream counts per country – New country launches – Promo activity per country – # of days per quarter We have also conducted a survey on Spotify’s U.S. market penetration and churn. The results will be discussed in a follow-up Spotify report. Similar to Netflix, churn will be an increasing factor in premium subscriber additions […]